Resch
Your external Head of Marketing.
The challenge
Resch Consulting provides strategic marketing consultancy, particularly in brand positioning and employer branding, for agencies, service providers, experts, and renowned premium brands. Philipp Resch, the CEO, gained his expertise partly through founding his company ZinkZank GmbH in 2017, which specializes in explainer videos. Additionally, he has strategically advised numerous Austrian brands, contributing to their growth. Resch considers himself an external head of marketing, assisting prominent companies in their marketing efforts. Working with him and developing a branding that aligns with his consultancy services and expert status was particularly enriching for us.
Year
Since 2022
Client
Resch
Services
Digital Branding
Innovative
The solution
Already during the first conversation it became clear that for Philipp Resch, design is the be-all and end-all. That's how he came across us in the end, because he really liked our style. The first step was to design a suitable logo that embodies and symbolizes the character of the consulting company Resch Consulting. Since Resch Consulting was still in the start-up phase and there were no branding assets, we were able to let our creativity run free. Our goal was to create an impact with the exclusive design and a very clear and minimalist line that attracts top-class customers. In the further course, we developed the associated branding assets, starting with design guidelines and printed matter to presentation documents and banners, in order to represent Resch Consulting to the outside world in an appealing and professional manner.
Creative
The result
Through joint, productive brainstorming and creative sessions, we managed to design a royal appearance. The logo, which is reminiscent of the crest of a noble family and yet combines a modern touch with a crown as a symbol, reflects the premium status that Resch Consulting brings with it through its expertise in its field. This style runs through all branding assets and gives the customer a professional appearance and creates profound trust. The new brand image radiates a special unique selling point that invites top-class leads who have the potential to become customers. Resch Consulting - designed by PIXIT.
