Resch
Your external Head of Marketing.
The challenge
Resch Consulting advises agencies, service providers, experts and well-known premium brands on all aspects of marketing at a strategic level, in particular brand positioning and employer branding. The managing director Philipp Resch has acquired the expertise in this area, among other things, through his company ZinkZank GmbH, which was founded in 2017 and specializes in explanatory videos. At the same time, he has already strategically repented numerous Austrian brands and helped the companies to grow. He would describe himself as the external Head of Marketing who supports well-known companies in their marketing. For us it was particularly exciting to work with Philipp Resch as an expert in the field and to create a branding for him that corresponds to his consulting offer and his expert status.
Year
Since 2022
Client
Resch
Services
Digital Branding
Innovative
The solution
Already during the first conversation it became clear that for Philipp Resch, design is the be-all and end-all. That's how he came across us in the end, because he really liked our style. The first step was to design a suitable logo that embodies and symbolizes the character of the consulting company Resch Consulting. Since Resch Consulting was still in the start-up phase and there were no branding assets, we were able to let our creativity run free. Our goal was to create an impact with the exclusive design and a very clear and minimalist line that attracts top-class customers. In the further course, we developed the associated branding assets, starting with design guidelines and printed matter to presentation documents and banners, in order to represent Resch Consulting to the outside world in an appealing and professional manner.
Creative
The result
Through joint, productive brainstorming and creative sessions, we managed to design a royal appearance. The logo, which is reminiscent of the crest of a noble family and yet combines a modern touch with a crown as a symbol, reflects the premium status that Resch Consulting brings with it through its expertise in its field. This style runs through all branding assets and gives the customer a professional appearance and creates profound trust. The new brand image radiates a special unique selling point that invites top-class leads who have the potential to become customers. Resch Consulting - designed by PIXIT.
