CPC
Competent advice at eye level.
The challenge
CPC AG is a leading management consultancy with decades of experience in the field of consulting and change management, which helps its customers to master transformations quickly, in a structured and secure manner. If a decisive change has to be implemented in a company, where many employees have to be convinced, CPC supports its customers from sectors such as IT, public administration, the automotive industry, insurance, logistics, banks or healthcare with the implementation. Now it was time to help the change management experts with an essential change. With their new, top-class digital brand presence.
Year
Since 2021
Client
CPC
Services
Webdesign
Innovative
The solution
We have been supporting CPC for years, so we were the first point of contact when it came time for a new website. Since the website was already getting old and was too slow to use, it tended to put customers off. The design should be refreshed and a modern technological substructure should be implemented in order to raise the position in the search engine ranking again. The outdated system was built on a template that was overloaded with various plugins and made the site slow. We have also streamlined administration in the backend to make it easier for the marketing and content management team to make changes on the website quick and easy.
Creative
The result
Through an intensive and productive exchange, we have managed to streamline and modernize the new CPC site significantly. The color scheme and content have been left the same, but brought into a contemporary structure that is much more pleasant for customers to consume and allows them to linger there longer. The structure of the website is state-of-the-art and corresponds to the current Google metrics, which are essential for performance marketing. The reduction of unnecessary, old technical ballast made the site fast and restored the professional appearance. CPC wanted easy operation in the backend, which was made possible with our system. With a link to our training system, they are now able to make changes themselves. With all the changes, we managed to give CPC a modern digital presence that represents their expert status and leads to more reach. CPC - designed by PIXIT.
