The challenge

FELB, short for Far East Land Bridge, is an international logistics provider in rail transport, organizing container transports between Asia and Europe via the Trans-Siberian Railway. Since its first cooperation with TransContainer in 2007 and the initial pilot deliveries, FELB has grown, now owning over 7,000 containers and increasing the frequency of train departures from once to six times a week. With over 100 employees across locations in Austria, Russia, and China, the company ensures efficient operations. To modernize its digital presence, we conducted a comprehensive brand relaunch – from the logo and brand assets to the website, aiming to enhance the brand value and improve customer acquisition.

Year

Since 2020

Client

FELB

Services

Digital Branding, Webdesign

Innovative

The solution

After our consultation, in which we had already developed a rough concept, we started together with the FELB marketing team with a kick-off meeting, where we discussed and consolidated the overall goals and strategies of the logistics company as well as all relevant details for brand development. The focus at the beginning was the redesign of the logo as well as the brand guidelines and all associated assets with a modern style that stands for future, dynamism and progress, but still communicates the core values of the company and those of the parent company RZD Logistics. Relatively parallel to this, the construction and development of the prototype of the brand website started, which was able to convince with a very minimalist and progressive design, adapted to the rest of the corporate design down to the smallest detail - for a unique and coherent appearance.

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Creative

The result

After a few intensive rounds of detailing and a very constructive and efficient collaboration, we put the entire digital brand presence of FELB on track with a new look and feel. The brand website presents the company with its range of services in a serious and attractive manner and at the same time enables the customer to search and filter current, free slots for an even easier booking experience. The new corporate design extends through all digital marketing channels and stands for a dynamic and future-oriented brand presence, which sharpens the external perception and ensures the acquisition of high-quality customer inquiries. FELB - designed by PIXIT.

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