BLECHA
The stable partner for super-light aluminum profiles.
The challenge
BLECHA supplies high-quality standard and special profiles, fence systems and fittings made of aluminum, directly from its own warehouse, all over the world. Tradition and know-how connect the company with the global trade of aluminum products on over 40.000 m² of company-owned premises. The office, two truck service buildings and six ultra-modern warehouses supply customers in over 60 countries and daily deliveries within Austria with their own transport fleet. As the lead agency, we supply the aluminum wholesaler with all of our core services relating to digital branding and web design, as well as content production and online marketing. At the beginning of the collaboration, the goal was to modernize and redesign the entire digital brand identity of BLECHA in order to sustainably increase the brand value, the visibility and thereby gain qualified customers.
Year
Since 2020
Client
BLECHA
Services
Digital Branding, Webdesign
Innovative
The solution
In order to stay up-to-date constantly, we keep ourselves informed about trends and hold regular meetings with the management and the marketing team of BLECHA in which we analyze existing strategies, then optimize them and plan and implement new, more progressive approaches. In the beginning it was important to give the entire brand identity, starting from the corporate design to the brand website, a fresh coat of paint with a modern redesign. We are now pushing the ongoing development of the entire presence in order to always offer customers up-to-date, relevant content and to sharpen the identity. At the same time, new content is continuously produced for all marketing channels and new online marketing campaigns are planned to increase visibility and generate relevance for the target group.
Creative
The result
We look forward to an extremely active collaboration with exciting challenges, very good results and many other great success stories. Today the aluminum giant is a constantly growing traditional company with firmly anchored values and a high striving for progress and quality, which is clearly evident through the redesigned corporate website and brand identity. The stringent line in the design and in the entire communication runs through the entire company and not only leads to high customer loyalty to the brand, but also to proud employees who are happy to be part of this company and can clearly identify with their employer. BLECHA - designed by PIXIT.
