CPC AG is a leading management consultancy with decades of experience in the field of consulting and change management, which helps its customers to master transformations quickly, in a structured and secure manner. If a decisive change has to be implemented in a company, where many employees have to be convinced, CPC supports its customers from sectors such as IT, public administration, the automotive industry, insurance, logistics, banks or healthcare with the implementation. Now it was time to help the change management experts with an essential change. With their new, top-class digital brand presence.
During the initial meeting, ERS already expressed the desire for a fresh and modern design for their website. The outdated design no longer carried their industry-wide expert status to the outside world. The faulty structure confused the visitor rather than guide him through the important information. The end user was given too little overview, which usually leads to a website being abandoned quickly and potential customers being lost. In the consultation we then defined the strategy and the concept for the website, which took up exactly these points and determined a suitable solution.
Through numerous, intensive meetings and conception phases, we managed to give ERS a minimalist yet modern, stylish look, which leads to a special kind of brand appearance thanks to the contemporary technological substructure and appealing content. Through a sensible structure of the website, we have succeeded in creating a simple overview for the end user, which presents the expertise of ERS briefly and concisely and at the same time leads quickly to the goal. The customer feels that they are in good hands and gains long-term trust and a mental reminder thanks to the uniform style of the website and the subtle animations. In the course of further cooperation, we implemented further branding assets and advertising material for ERS in order to expand the uniform presence. ERS - designed by PIXIT.