KIWIZ
The sweet side of technology.
The challenge
KIWIZ, a part of our corporate group and an up-and-coming online shop for premium accessories for smartphones, tablets, and computers, aimed to establish itself in a highly competitive market. Our goal was to shape a brand that stands out with style, functionality, and high-quality products, along with a distinctive digital presence. From the outset, we supported KIWIZ with our expertise in digital branding, including the development of the brand strategy, naming, logo and brand design, and the construction of a sales-focused online shop, as well as boosting digital sales figures.
Year
Since 2023
Client
KIWIZ
Services
Digital Branding, Content, Webdesign, E-Commerce, Online-Marketing
Innovative
The solution
PIXIT launched the project for KIWIZ with an intensive strategy workshop to develop a clear brand strategy, positioning, and customer avatars. Following this, our design team created an elegant, modern brand image, including the logo and brand elements, highlighting KIWIZ's premium positioning. The focus was on developing a modern, user-friendly online shop that visually impresses and offers an excellent user experience. Our online marketing strategy leveraged dynamic campaigns across Google Ads, Shopping, Meta, and TikTok to broadly engage the target audience and increase brand awareness. Concurrently, we optimized product pages in our ongoing SEO efforts and planned search-relevant subpages. This combination of aesthetic design and strategic marketing quickly established KIWIZ as a leading provider in the digital accessories sector.
Creative
The result
Through the partnership with PIXIT, KIWIZ successfully positioned itself as a leading brand for premium accessories. Its design combines exclusivity with sporty elegance and stylish elements, creating an immediate emotional connection with customers and associating the brand with high product value. The online shop impresses with an intuitive user experience and sales-psychology optimized design, presenting the range in a fresh and appealing manner. Effective marketing strategies on digital platforms significantly increased brand awareness, customer loyalty, and sales figures. Targeted SEO measures and continuous website maintenance improved visibility and basket value. KIWIZ now represents quality and innovation in the digital accessories market for mobile and computer-supported devices, a success attributable to the tailored brand strategy and digital concept by PIXIT.
