Coffeeshop Company®
From Vienna with Love.
The challenge
The Coffeeshop Company® is an international coffee chain brand that has been offering coffee specialties, fresh baked goods, and snacks since its foundation in 1999 in Austria. Now globally present with branches, it focuses on high-quality coffee beans and a diverse range of coffee drinks. Its cafés are known for their cozy atmosphere, inviting customers to enjoy. As a branding and web design agency, we support the Coffeeshop Company® with the website relaunch and marketing to increase brand value, emotionally anchor the brand in customers' minds, and enhance the brand experience.
Year
Since 2023
Client
The Coffeeshop Company GmbH
Services
Digital Branding, Webdesign
Innovative
The solution
At the project's outset, our goal was to redefine the Coffeeshop Company®'s brand design and create a fresh, sporty-exclusive look for the relaunch. We emphasized a clear structure that highlights the company's values and history, visually presents products attractively, and offers visitors easily accessible information. For the first time, we introduced stories to share customer experiences and improve user experience. The website was designed with appealing content and an animation-driven design to interactively guide users to their preferred coffeeshop. This approach makes the company's expertise tangible, digitally conveys the unique enjoyment moment, builds trust, and increases brand value.
Creative
The result
In close collaboration with the Coffeeshop Company®'s marketing team, we developed a design that combines modernity and style with fresh colors and subtle animations. We introduced a dark color scheme with two elegant shades of green and black to emphasize elegance and quality. The coffee bean design serves as a central element throughout the appearance. Visually appealing and informative product pages for each product group reflect the company's expertise and success. By introducing stories that depict customer experiences in digital stories, we strengthen trust and the perceived value of the brand. This coherent and refreshing appearance has allowed us to secure a successful brand positioning for the Coffeeshop Company®, attracting quality-conscious customers and enhancing brand value. Coffeeshop Company® - designed by PIXIT.
