SAVAARA

The challenge

SAVAARA is an innovative publishing and crowdinvesting company that brings together authors, investors, and readers in a completely new way. Through a modern model for funding and publishing book projects, SAVAARA creates a community that actively participates in the entire book creation process. As a design and branding agency, our mission was to develop a meticulously crafted brand strategy and exclusive branding with highly modern and playful design elements that reflect the quality and innovation of the brand. Our challenge was to design a trust-building brand website with an integrated shop that inspires readers and investors to actively support the creation of books.

Innovative

The solution

For SAVAARA, we developed a comprehensive brand strategy following a one-day brand workshop that highlights the innovative combination of publishing and crowdinvesting, positioning the brand as a leader in this segment. Building on this strategy, we designed a striking, modern branding with a playful character and complete assets, from the logo to novel typography and highly creative design elements. The brand identity creates exceptional recognition value and visually underscores SAVAARA's premium quality. The website, featuring an integrated shop and numerous interactive elements, was designed to emotionally engage readers and investors, encouraging active participation. Its elegant, intuitive structure fosters trust and motivates users to invest or purchase. This digital brand presence sets new standards for modern publishing projects and strengthens long-term connections within the community.

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Creative

The result

In close collaboration with the SAVAARA team, we developed a concise brand strategy that clearly reflects the modern publishing and crowdinvesting concept. For the branding, we focused on a minimalist yet impactful design featuring vibrant violet, generous white space, and subtle pastel accents. The "V" logo, shaped like a book to represent its inner pages, enhances brand recognition and is ideal for animations. The design is complemented by excellent design elements, playful icons, and animated illustrations, giving the brand a fresh and unique identity. The innovative typography with a creative touch adds dynamism to the overall design. The website integrates animated icons and illustrations to bring SAVAARA's innovative identity to life. Its conversion-optimized structure and inviting UI, featuring interactive community features and an integrated shop, encourage active participation from readers and investors, while building a strong connection to the brand. The result is a unique, forward-thinking digital presence that emotionally elevates the brand – designed by PIXIT.

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