helloly
Regional, fast and secure web hosting from Austria.
The challenge
helloly is your partner when it comes to domains, extremely fast web hosting and secure e-mails. The two founders Johannes Kührer and Michael Neumann are experienced players in this business, because they had already built up a successful web hosting company and then sold it at a profit. However, when they saw the need on the Austrian market for a fair, transparent hosting provider with a focus on regionality and service, they wanted to start with exactly this gap in the market. We were able to accompany the experts from the beginning and help them to successfully position themselves in the market with the right branding and the right digital brand presence.
Year
Since 2022
Client
helloly
Services
Digital Branding, Webdesign
Innovative
The solution
After we had worked out the brand strategy in great detail in the kick-off meeting and agreed on the values that the helloly brand should represent, we immediately started developing the logo. After a few correction loops, we settled on a meaningful symbolism and a modern, typographic line that immediately shows in which segment the product is located and which problem it solves for which target group. With this clear message, we achieve a successful market positioning that attracts the right customers. Our concept of a minimalist and modern design was convincing for the website. Due to the clear structure of the website and the simple structure, the customer is guided through a stringent, comprehensible product presentation to a quick and sales-optimized ordering process. On the one hand, the website contains the relevant brand website content to increase the brand value, but also the simple, clear structure that is intended to boost sales. The starting point is the domain search, where the user is directed to the right products via the appropriate desired domain and then to registration. Technically, the right substructure is provided for a powerful boost in performance, while helloly offers a perfectly coordinated hosting solution.
Get in touch
Creative
The result
helloly is an enrichment for the Austrian market and starts exactly where the market has experienced a large gap. With the minimalist icons in the outline style, which enhance the brand with a modern and stylish symbol language, paired with the fresh color scheme and the unique use of color gradients, the brand enters the digital arena with a strong brand image and clearly stands out from its competitors . The fresh and modern design is in line with the values of the company, which represents sustainability and service and is therefore attractive to customers. The logo is representative enough to be used as a stand-alone element in some cases and we use it throughout the corporate design in combination with the color palette. Customers experience a memorable recognition value that strengthens brand equity. The website is kept minimalist and modern. A clear line can be seen in the structure, which, thanks to the contemporary structure, accompanies the user safely through the information process and ultimately during the ordering process. With the entire branding concept, helloly makes a strong impression and inspires the digital market and thus the customers. helloly - designed by PIXIT.
Get in touch
