Andreas Kraus

The Mandate

For years, Andreas Kraus shaped brands as the owner of the agency New Defined Archetype, and what became visible was the agency, not him. Today he advises in his own name: a business consultant for founders and managing directors, with hands-on experience and sparring as equals. That was exactly where the mandate got hard. High-trust consulting is not awarded to an agency but to a person, and that trust has to rest on a single name and a single face. Out of a long-standing partnership, the task was above all to lift Andreas out of the agency archetype and distil positioning, presence and a scaling Agentic platform into a distinctive digital brand core.

Personal

The Signature

It began with distillation. From Andreas’ practice as an entrepreneur and advisor, we shaped a clear positioning: consulting as sparring among equals, practice over theory, clarity before the decisions that matter. In the signature branding, this became a bright, editorial brand language: warm greens, the quiet precision of Inter, generous white space, and, as a signature, a green offset block that stands behind every portrait and carries it.

On this, the website was built as a bespoke home for the brand, on Next.js and Payload. A deliberate motion system sets accents rather than effects: masked line reveals, a floating glass navigation, subtle image settles, an oversized wordmark at the foot. Podcast, advisory formats and roundtables each get their own calmly directed stage on the site.

Beyond that, we built a branded AI agent platform that scales Andreas’ consulting. Dedicated agents produce blog, newsletter and LinkedIn content in his voice, fed by a knowledge base of his own material and steered through a concierge. The brand keeps speaking, even when Andreas is in a mandate rather than at his desk.

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Clear

The Result

The owner of an agency has become a business consultant with a personal brand in its own right. Andreas now appears with his name, his face and a clear stance, rather than disappearing behind the archetype of an agency. Positioning, imagery, website and platform follow the same inner order, and every touchpoint tells the same story of hands-on experience and sparring as equals. It is exactly this coherence that earns the trust high-end consulting depends on, and it draws the right founders and managing directors instead of feeling arbitrary.

The bright, editorial signature makes the brand approachable without becoming arbitrary. Green accents, clear typography and the signature block behind the portraits give every touchpoint the same calm. The branded AI platform turns this signature into a system that produces content in Andreas’ voice and decouples the reach of his consulting from his personal time. What emerges is a personal brand that leads with ease and keeps running with little effort, editorially built and thoughtfully handcrafted by PIXIT.

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#1

Signature Brand

Andreas as a self-standing business consultant with a striking personal brand, lifted out of the agency archetype and sharpened for founders and managing directors in growth.

#2

Editorial System

A bright, warm brand language with a green signature block, clear typography and measured motion, consistent across BrandSite, CMS, Agent Dashboard, advisory formats and podcast.

#3

Agentic Engine

A branded AI agent platform that produces blog, newsletter and social content in his true voice and decouples the brand from his personal time, scaling it automatically.